AstraZeneca “Our Hearts Are Open”

Broadcast PSA directed by Cody Stokes from ArtClass

In the face of the COVID-19 crisis, AstraZeneca reaffirmed its unwavering commitment to the 100 million Americans affected by heart disease, chronic kidney disease, and diabetes. This powerful campaign sought to provide reassurance and hope to those most vulnerable during a time of unprecedented uncertainty.

Filmed at the height of the pandemic, the production required innovative approaches to ensure the safety of all involved while maintaining the highest standards of storytelling. From meticulously coordinated remote shoots to adopting state-of-the-art safety protocols, the team overcame logistical challenges to capture authentic, heartfelt moments from locations across the United States.

The resulting spot was a testament to resilience and compassion, spotlighting AstraZeneca's dedication to supporting patients when they needed it most. Strategically trafficked during primetime slots across major and cable networks, the campaign reached millions of households, delivering a message of solidarity and care during one of the most challenging periods in modern history.