eBay “Behind the Check”

Directed by Seth Epstein for Los York

In order to answer rivals GOAT/Stock X and position itself as a leader in the sneaker game, eBay teamed with Sneaker Con to launch an Authenticity Guarantee for kicks over $200. Lifting the curtain to give buyers a peak at the process, eBay launched the campaign with a sleek blend of live action and CGI.