eBay “Behind the Check”

Directed by Seth Epstein for Los York

In a bold move to solidify its position as a leader in the sneaker resale market and rival platforms like GOAT and StockX, eBay partnered with the renowned Sneaker Con to launch its groundbreaking Authenticity Guarantee for sneakers priced over $200. This game-changing initiative aimed to provide buyers with unmatched confidence and transparency, addressing one of the sneaker community's biggest concerns: the authenticity of their prized kicks.

To bring this milestone to life, eBay unveiled a visually striking campaign that combined sleek live-action footage with cutting-edge CGI. The creative concept pulled back the curtain on the meticulous authentication process, showcasing every step taken to ensure that buyers received 100% verified, authentic sneakers. From expert inspections to the application of eBay’s signature Authenticity Guarantee tag, the campaign highlighted the brand's commitment to trust and quality.

By merging the credibility of Sneaker Con with eBay’s innovative platform, the campaign resonated with sneakerheads worldwide, reinforcing eBay’s dedication to protecting their passions while elevating its standing in the competitive sneaker marketplace. The result was a celebration of sneaker culture, authenticity, and the ever-growing love for the hunt of rare and iconic footwear.