eBay Canal Street Wear

To launch eBay’s Authenticity Guarantee service and position the platform as the ultimate destination for enthusiasts, we took on the challenge of redefining the narrative around authentic streetwear and sneakers. The perfect setting? New York’s iconic Canal Street—infamous for its counterfeit culture.

We unveiled an exclusive pop-up store, meticulously curated with a rare collection of authentic streetwear and sneakers from eBay’s top-rated sellers. The selection featured coveted and heavily counterfeited brands such as Supreme, Bape, and Louis Vuitton, transforming the space into a haven for collectors and streetwear aficionados.

The store’s unique concept and execution attracted streetwear hunters from around the globe, generating significant foot traffic and widespread buzz. Coverage spanned major outlets, including WWD, Fashion Network, and Hype Magazine, solidifying eBay’s credibility in the world of authentic streetwear.

Our production team spearheaded every facet of this ambitious campaign, from the custom design and build of the store to managing inventory, capturing high-quality photography assets, and delivering a comprehensive suite of social media content. This seamless execution underscored eBay’s commitment to authenticity and set the stage for its growing reputation among the enthusiast community.