eBay Endless Runway

eBay dropped some pre-loved magic on NY Fashion week by launching the first ever officially sanctioned pre-loved fashion show where users could shop the runway looks in real time.

In collaboration with the Council of Fashion Designers of America, eBay launched Pre-Loved Fashion week. The initiative featured daily drops of curated pre-owned pieces from the worlds top designers and curated by model-stylist Wisdom Kaye. Consumers could access these exclusive items in real-time through eBay Live transforming the traditional fashion show into an interactive shopping experience.

A true 360 production- the event featured a premium runway event, a livestream shoot, multiple photoshoots, and social content capture. The campaign was covered by more than 30 top outlets including Vogue, Elle, Marie Claire, USA Today, and Hypebeast, resulting in over 3 billion earned impressions.