eBay Vehicle Protection Program

eBay Motors' Vehicle Purchase Protection program is a pivotal initiative designed to safeguard buyers against fraud, title issues, and undisclosed defects for purchases up to $100,000. The program offers peace of mind by automatically including multiple layers of protection at no additional cost when purchasing through eBay Motors' website or mobile app.

We launched the campaign with a live action/animated hero video designed to communicate key benefits, such as reimbursement for the purchase price and deposit if a vehicle isn’t received or doesn’t match the listing. This strategic initiative emphasized trust, transparency, and eBay Motors’ commitment to secure transactions, elevating the brand’s reputation as a leader in online automotive marketplaces.

Production led the end-to-end execution of the hero video for eBay Vehicle Protection Program directed by Mac Premo with additional creative direction from ODD. We crafted a compelling narrative that effectively showcased the program's features and benefits—ensuring the video aligned with eBay Motors' brand identity, marketing objectives, and strategic goals.