eBay Mod Garage

eBay partnered with Hoonigan to launch the eBay Motors Mod Garage, a dynamic campaign celebrating car culture and showcasing the ease of buying and selling parts on eBay Motors. Centered around custom vehicle builds using parts exclusively sourced from eBay, the initiative highlighted the platform's vast inventory and versatility for enthusiasts, from rare finds to everyday essentials.

Through interactive content, social media campaigns, and immersive experiences, the Mod Garage engaged car lovers worldwide, demonstrating eBay Motors' commitment to supporting DIYers and professionals alike. The collaboration leveraged Hoonigan's expertise and audience, solidifying eBay Motors as a trusted destination for automotive needs.

This innovative space gave creators access to a vast inventory of parts and tools, allowing them to showcase their rides, create compelling content, and engage their audiences while spotlighting the capabilities of eBay Motors.

The initiative required a massive production effort, including collaborating with Hoonigan to conceptualize and design the space, managing studio operations, overseeing an extensive parts inventory, and coordinating a dynamic production schedule.

More than just a campaign, the Mod Garage was a fully immersive experience that celebrated the creativity and passion of car enthusiasts. By blending cutting-edge content creation with real-world customization, it reinforced eBay Motors as the ultimate destination for sourcing parts, fueling the enthusiasm of DIYers and professional builders alike.