eBay “Uncommon”
Directed by Trevor Fife for Yonder
Directed by Jackson Tisi for Los York
eBay celebrated the unique allure of 'Uncommon' trading card collectibles—those rare gems that spark intense excitement among buyers and sellers—by partnering with two extraordinary collectors: Melty Misfit creator and renowned Garbage Pail Kids artist Buff Monster, and MLB pitcher and avid trading card enthusiast Pat Neshek.
The 'Uncommon' series offered an exclusive peek into their personal collections, showcasing the rare and sought-after items that fuel their passion for collecting. From Buff Monster’s artistic interpretations of Garbage Pail Kids to Pat Neshek’s impressive roster of baseball cards, the series highlighted the stories, dedication, and sheer joy that drive collectors to seek out the rarest finds.
Through intimate interviews and captivating visuals, the campaign explored the deeper meaning behind collecting—not just as a hobby, but as a celebration of individuality, creativity, and nostalgia. By shining a light on these fascinating personalities and their exceptional collections, eBay reaffirmed its position as the ultimate destination for trading card enthusiasts, connecting a community of buyers and sellers who share a passion for the uncommon.