Google- ‘Lets Internet Better’

To educate Gen Z on the dangers of internet misinformation, Google launched a self-aware PSA campaign encouraging young audiences to “search before they share.”

Rolled out across YouTube and TikTok, the campaign leveraged a vibrant suite of animated assets and GIFs to deliver a playful yet impactful call to action: verify information before sharing it with the world.

The campaign deliverables included a comprehensive toolkit featuring a cohesive design system, creator-driven content, stickers, and more.

Animation was brought to life by our incredible partners at CHRLX, whose expertise added dynamic and engaging visuals to this meaningful initiative.