Samsung Home Appliances “Guided Meditations”

Shot by the acclaimed Cokau Lab in collaboration with Good Company, this innovative campaign for Samsung Home Appliances harnessed the soothing power of ASMR sound design to deliver a unique holiday experience. Drawing inspiration from the growing demand for mindfulness content, Samsung introduced a 'Guided Meditation' designed to help audiences find calm amidst the chaos of the holiday season.

The production employed cutting-edge motion control technology, brought to life by a massive robotic arm affectionately nicknamed 'Sadie.' With meticulous precision, Sadie captured mesmerizing visuals of Samsung appliances in action, transforming everyday household moments into an immersive sensory journey. Paired with delicate ASMR soundscapes, the campaign not only showcased the elegance and functionality of Samsung Home Appliances but also provided a moment of serenity and escapism during the busiest time of the year.