Samsung “Tweets for Eats”

Directed by the acclaimed Henry Alex Rubin of Smuggler, this innovative campaign brought Samsung’s creativity to life at the iconic Katz’s Deli. Partnering with comedian Hannibal Buress, Samsung orchestrated a delightful Twitter-driven surprise that blended humor, technology, and a dash of deli charm. Set against the backdrop of one of New York City’s most legendary eateries, the campaign delivered a unique 'surprise-and-delight' experience, engaging fans both in-person and online while showcasing Samsung’s ability to connect with audiences in unexpected and memorable ways.