Casey x Samsung

“Human Drone”

Directed by Casey Neistat in collaboration with Genpop, this unforgettable campaign for Samsung captured the imagination of millions, becoming one of the most-watched viral sensations of the holiday season. The innovative project saw Samsung partner with Neistat, leveraging his renowned storytelling and adventurous spirit to create a spectacle unlike any other.

Pushing the boundaries of possibility, Samsung engineered a custom drone capable of lifting a human—an extraordinary feat of technology. The stage was set in the snowy wonderland of Finland, where Neistat took to the skies in a jaw-dropping display of holiday cheer, blending daredevil antics with cinematic magic.

The video struck a perfect balance between awe-inspiring visuals and heartfelt joy, resonating with audiences across the globe. Garnering millions of views and widespread media coverage, the campaign not only showcased Samsung’s technological prowess but also reaffirmed its position as a brand unafraid to dream big and deliver unforgettable experiences.