Samsung x Karl-Anthony Towns

Directed by Matt Robertson at Maker Studios, this captivating piece offered an intimate glimpse into a pivotal moment in the life of Karl-Anthony Towns, just hours before his historic selection as the number-one pick in the NBA Draft. During the interview, Towns introduced audiences to his playful alter ego, 'Karlito,' a character embodying his unique personality and drive. To bring this concept to life, the production team crafted a vibrant studio portrayal of Karlito, seamlessly weaving his presence into Towns' draft-day narrative. The result was a dynamic and memorable storytelling experience, blending authenticity, humor, and anticipation on one of the most consequential days of Towns' career.