Mellisa & Doug “Timeless Toys. Endless Possibilities”

TVC spot directed by Tomas Jonsgården from Reset

Purpose-driven toy brand, Mellisa & Doug launched their first-ever traditional marketing campaign and TVC, ‘Timeless Toys. Endless Possibilities.’ Shot on location in Mexico City (with some CGI magic to double as U.S.), the piece follows a young girl through her day taking inspiration from the scenes she views out her window, then creatively incorporates them into her play.