Nyx Cosmetics- Can’t Stop the Click

The NYX Cosmetics "Can't Stop the Click" campaign was a dynamic marketing initiative designed to promote the brand's latest product, the Fat Oil Slick Click lip gloss. The campaign featured a series of engaging advertisements, including the "Classroom" spot, which showcased the product's vibrant colors and unique click-to-apply mechanism.

The campaign effectively utilized digital platforms to reach a broad audience, emphasizing the ease of use and the high-shine finish of the Fat Oil Slick Click lip gloss. The "Classroom" advertisement, for instance, creatively highlighted the product's features in a relatable setting, resonating with consumers and encouraging them to "click" and try the new lip gloss.

Faced with ambitious timing and budget constraints, our studio delivered three visually striking hero videos directed by Boa Truong. The project thrived in one of the most collaborative client environments we’ve ever experienced, fostering creativity and teamwork to produce content that exceeded expectations.