Samsung “Granny”

Directed by Rufus Lusk of Cowboy Bear Ninja, this whimsical holiday campaign for Samsung reimagined tech tutorials with a heartwarming twist. Featuring a charming grandmother as the star, the series delivered over 15 playful and engaging 'How-To' videos designed to make tech approachable and fun for the holiday season. Whether unboxing the latest gadgets or sharing tips on making the most of Samsung devices, Granny’s endearing humor and relatable charm created a delightful connection with audiences, making technology feel like a gift for all generations.