Mitsubishi “Space Jet”

Directed by Michael Peterson at OJO

This award-winning production for Mitsubishi Aircraft marked a transformative moment in the regional jet market with the launch of the SpaceJet. Designed to highlight Mitsubishi’s unparalleled engineering and innovation, the campaign artfully wove together the timeless elegance of Japanese craftsmanship with the futuristic vision of cutting-edge aviation technology.

Filmed across breathtaking locations in Japan, including the nation’s oldest rock garden, the production celebrated the harmony between tradition and progress. Each scene was meticulously crafted to juxtapose the serene, intentional artistry of Japanese heritage with the sleek, modern design of the SpaceJet, reinforcing the brand’s commitment to precision and innovation.

As a B2B piece, the campaign resonated deeply with global industry leaders, emphasizing Mitsubishi’s leadership in redefining regional air travel. The result was a visually stunning and narratively compelling story that earned widespread acclaim, culminating in a prestigious SABRE Award and solidifying Mitsubishi Aircraft’s place at the forefront of aviation excellence.