Samsung Note 10 Launch

Directed by Christina Wadsworth of Ghost Robot, this vibrant campaign for Samsung brought the innovative features of the Note 10 to life through 13 playful and engaging social media vignettes. Each video was meticulously crafted to showcase the real-life benefits of the Note 10, transforming cutting-edge technology into relatable, everyday moments of empowerment and creativity.

Designed for Samsung’s global launch, the series captured the device’s standout capabilities—from its advanced S Pen functionality to its powerful performance—through imaginative storytelling and dynamic visuals. With a focus on connecting with diverse audiences worldwide, the campaign infused humor, charm, and a fresh creative perspective, making the Note 10’s features feel both aspirational and accessible.

These bite-sized, shareable pieces not only highlighted the versatility of the Note 10 but also reinforced Samsung’s position as a leader in innovation, delivering a memorable launch that resonated across international markets.