Vyvanse

Directed by Justin Barnes at Versus

This ambitious multi-million-dollar integrated campaign for pharmaceutical giant Takeda showcased Vyvanse, a leading ADHD medication designed to help alleviate symptoms and improve the quality of life for patients.

The campaign employed a strategic blend of live-action and animated storytelling to deliver a comprehensive, engaging narrative across multiple social platforms. Live-action segments brought authenticity and relatability by featuring real-life experiences, while the animated elements illustrated complex medical concepts in a visually accessible and compelling way.

Carefully tailored to resonate with both patients and healthcare providers, the campaign seamlessly combined educational content with emotional storytelling, emphasizing the transformative impact of Vyvanse. By leveraging cutting-edge creative techniques and a thoughtful, patient-first approach, the campaign positioned Vyvanse as a trusted solution in the ADHD treatment landscape, amplifying its reach and impact across diverse audiences.